In the midst of a world forever changed by COVID-19 and new global concerns, are you ready to embrace the necessary evil that comes with changing business models and platforms? In this Talk, we explore how technology, regulations, and increased social and environmental awareness have rewritten the rules! New business models should be based on which groundbreaking trends, and in what direction should platforms go as the strongest and most influential business models? And how can an Iranian business take advantage of the tremendous effects of these trends?